•
{TOSS_TK_CLICK_ID} : click event identifier for tracking user jouney
•
{TOSS_CID} : campaign identifier of this network
•
{TOSS_CREATIVE_ID} : creative identifier of this network
•
{SITE_ID} : sub publisher id
◦
ex) toss
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{AD_ID} : user device id (IDFA if iOS, GAID else)